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Managing your risk landscape

Case Studies

Please select a case-study area regarding PIMS-SCA’s expertise in:

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Mechanic

Drive engagement to establish brand love

On-pack unique code entered online or by text to reveal instantly if a “moment” had been won.

Prizes incl. Galaxy bars, book vouchers, music downloads, cinema tickets, spa & hair treatments and lunch in Paris

PIMS-SCA

Provided SCA Drawserver to ensure the results for each entry were generated by a secure, random draw process.

Supplied e-Demption to deliver free product coupons won by consumers and managed all coupon costs and reporting on coupon redemptions

Highlight

Featured on 40 million packs

Fixed Fee covered all redemptions from 0% to 100%

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Mechanic

Consumers buying a specially marked pack of Bundaberg Lazy Bear products can enter online with their unique code for a 1 in 8 chance of winning a specially designed promotional pair of “Bundy Smugglers” from iconic swimwear brand Budgy Smugglers.

PIMS-SCA

Provided a Fixed Fee solution to cover the cost of all Bundy Smugglers validly won and claimed by consumers.

Highlight

Ground-breaking partnership between 2 iconic brands with a comprehensive media strategy supporting the activity.

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Mechanic

Café Direct promised consumers a “bright refreshing tea” or their money back

Consumers mailed in details along with till receipt, part of promotional pack, and stated why they weren’t completely satisfied

PIMS-SCA

Carried out a risk evaluation and assessment

Provided a Fixed Fee solution and appointed the handling house

Highlight

Money Back Guarantee was potentially a massive risk for a smaller brand and PIMS-SCAs experience and expertise provided the security and peace of mind the client needed

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Mechanic

Online collector with 2 on-pack codes for 1 of 6 FREE Ladybird books

ZERO Financial Risk to Brand Owner or Agency

PIMS-SCA

Sourcing & supply of Ladybird Books

Purchasing

Campaign Logistics

Financial Management

Consumer Fulfilment

Highlight

Exceeded response norms for Frozen Food category

URNs inserted in 2 Million packs

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Campaign image

Mechanic

Drive engagement to establish brand love

Consumers buying jar of Nutella could claim a Free Personalised Label

Claim using unique code under promotional lid sticker

Code entered online

PIMS-SCA

Forecast expected redemption level

Provided financial, risk and administrative management.

Highlight

Fixed Fee covered all redemptions from 0% to 100%

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Mechanic

Consumers purchasing a specially marked case of Summer Bright Lager could claim a pair of Skullcandy Headphones using the unique code within the pack and making a contribution of $14.95 for postage and handling.

PIMS-SCA

Provided a Fixed Fee solution to cover the cost of all headphones claimed to ensure that the budget remained fixed from the outset.

Highlight

Premium offer well-aligned to the target demographic to drive awareness and increase sales.

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Mechanic

Generate awareness and trial across the new Carex body wash and bath cream range

Selected Carex hand wash featured a neck collar containing a 50p money off next purchase coupon redeemable on any new Carex body wash or bath cream

PIMS-SCA

Calculated response levels and provided a Fixed Fee solution to cover all coupon redemption costs from 0-100%

Highlight

A simple 50p off on pack campaign needed a fixed fee solution for a brand with limited promotional budgets.

Any extra expenditure could seriously impact future campaigns.

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Mechanic

Drive trial of Fanta, Sprite & Dr Pepper in 10,000 Impulse stores.

Consumers text ‘YES’ with their DOB to the SMS code advertised on POS materials and received SMS containing unique 8-digit voucher code in seconds.

To claim a free bottle the consumer presented the message to the retailer for in-store pay point validation.

PIMS-SCA

Fixed Fee covered costs associated with ALL mobile redemptions, including responses to the initial text.

Highlight

200,000 drinks given away to nearly 100,000 consumers during 8 week campaign.

“We always strive to engage our consumers in an appropriate and exciting manner and this campaign has achieved exactly that” Ed Knight, Head of Communications at CCGB

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Mechanic

Establish re-appraisal of the product and brand.

For one day only a coupon appeared in The Sun newspaper, offering readers a free Hovis Soft White loaf. Readers cut out the coupon and took it to any participating retailer to claim their free loaf.

PIMS-SCA

With a circulation of over 3.2million, Hovis was open to enormous financial exposure. PIMS-SCA provided total risk protection to remove all financial liability for Hovis.

Highlight

The campaign was a great success, achieving almost 3 times the anticipated response.

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Mechanic

Promotion to drive awareness and trial of Kellogg’s innovative brands (Special K & Crunchy Nut variants, Coco Pops, Krave)

Consumers collect 3 unique codes

Directed to a promotional micro site to choose their cereal and claim their free product e-coupon

PIMS-SCA

E-Demption powered the e-coupon element of the activity

Fixed Fee covered the promotional set-up, risk protection, all coupon redemptions from 0-100%, back-end reporting on all coupon activity including coupon requests, prints and usage details

Highlight

Massive Grocery campaign with 20 million promotional Kellogg’s packs.

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Mechanic

Increase connection to the Boost Mobile network.

12 contestants won a trip to Ski Resort to play a qualifying game to go on & play for the $1million.

3 finalists from the consumer, sales rep and traders trade chose a prize envelope from the $1million Wall of Money live on Australia’s The Today Show.

PIMS-SCA

Supplied prize coverage the Money Bag mechanic and paid out to the winner.

Highlight

Lucky finalist’s envelope had winning message “Congratulations you’ve just Boosted yourself $1million”!

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Mechanic

12 attributes of Devon were listed on packs of Ambrosia Custard products (ideal surfing waves, rolling countryside etc)

Participants put their top ten from the list in order of preference

If a participants top ten list matched the pre-determined winning list they won a £500,000 country cottage in Devon

PIMS-SCA

Provided coverage for the £500,000 prize as well as security for the selection of the winning list

Highlight

First on-pack promotion to increase sales

7 million promotional packs

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Mechanic

A “Win with England” game card inserted into 24-packs.

Each game card featured England World Cup game, named player and stated cash value between £5 & £1,000 to be won if named player scored in designated game.

PIMS-SCA

Developed prize structure, calculated chances to win and allocated prize denominations to each featured player.

Provided the financial, risk, logistical & administrative management of the promotion including handling.

Highlight

Carlsberg wanted a promotion that would reflect the brand’s “Official Beer of England” status and motivate consumers to switch brands during this key lager consumption period.

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Mechanic

Encourage more frequent purchase.

The offer was communicated on-pack, online and in store, giving consumers the chance to win 10,000 iPods, 100 pairs of front row tickets to a gig, 10,000 £15 CD vouchers and 100,000 £5 music downloads. Customers opened promotional packs to see if they had instantly won an iPod. If they revealed a prize code they were directed online to enter their 6-digit code and claim their prize.

PIMS-SCA

Advised on the best method of risk protection for the promotion and provided our fixed fee risk solution to ensure the costs of all redemptions up to 100% were covered for a minimum fee.

Highlight

The promotion built loyalty with current Extra consumers

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Mechanic

Increase penetration and build on brand association with film.

Unique on-pack code entered online/Facebook to instantly reveal if a winner of prizes incl. holidays to Universal Orlando, movie premieres, private screenings, home entertainment systems and DVDs.

Promo packs offered 50p MONP coupon to be printed at home.

PIMS-SCA

Fixed Fee covered all associated coupon costs. PIMS-SCA Draw Server used to allocate prizes. E-Demption powered the 50p MONP coupon element – building microsite, coupon production, coupon process covering all associated redemption costs.

Highlight

8 million promotional packs across 6 ranges

£1m prize coverage provided

Potential £4m coupon exposure covered.

Download all case studies (PDF)