Managing your risk landscape
Case Studies
Please select a case-study area regarding PIMS-SCA’s expertise in:
Mechanic
Consumers buying a specially marked pack of Bundaberg Lazy Bear products can enter online with their unique code for a 1 in 8 chance of winning a specially designed promotional pair of “Bundy Smugglers” from iconic swimwear brand Budgy Smugglers.
PIMS-SCA
Provided a Fixed Fee solution to cover the cost of all Bundy Smugglers validly won and claimed by consumers.
Highlight
Ground-breaking partnership between 2 iconic brands with a comprehensive media strategy supporting the activity.
Mechanic
Drive engagement to establish brand love
On-pack unique code entered online or by text to reveal instantly if a “moment” had been won.
Prizes incl. Galaxy bars, book vouchers, music downloads, cinema tickets, spa & hair treatments and lunch in Paris
PIMS-SCA
Provided SCA Drawserver to ensure the results for each entry were generated by a secure, random draw process.
Supplied e-Demption to deliver free product coupons won by consumers and managed all coupon costs and reporting on coupon redemptions
Highlight
Featured on 40 million packs
Fixed Fee covered all redemptions from 0% to 100%
Mechanic
Online collector with 2 on-pack codes for 1 of 6 FREE Ladybird books
ZERO Financial Risk to Brand Owner or Agency
PIMS-SCA
Sourcing & supply of Ladybird Books
Purchasing
Campaign Logistics
Financial Management
Consumer Fulfilment
Highlight
Exceeded response norms for Frozen Food category
URNs inserted in 2 Million packs
Mechanic
Café Direct promised consumers a “bright refreshing tea” or their money back
Consumers mailed in details along with till receipt, part of promotional pack, and stated why they weren’t completely satisfied
PIMS-SCA
Carried out a risk evaluation and assessment
Provided a Fixed Fee solution and appointed the handling house
Highlight
Money Back Guarantee was potentially a massive risk for a smaller brand and PIMS-SCAs experience and expertise provided the security and peace of mind the client needed
Mechanic
Drive engagement to establish brand love
Consumers buying jar of Nutella could claim a Free Personalised Label
Claim using unique code under promotional lid sticker
Code entered online
PIMS-SCA
Forecast expected redemption level
Provided financial, risk and administrative management.
Highlight
Fixed Fee covered all redemptions from 0% to 100%
Mechanic
Consumers purchasing a specially marked case of Summer Bright Lager could claim a pair of Skullcandy Headphones using the unique code within the pack and making a contribution of $14.95 for postage and handling.
PIMS-SCA
Provided a Fixed Fee solution to cover the cost of all headphones claimed to ensure that the budget remained fixed from the outset.
Highlight
Premium offer well-aligned to the target demographic to drive awareness and increase sales.
Mechanic
Generate awareness and trial across the new Carex body wash and bath cream range
Selected Carex hand wash featured a neck collar containing a 50p money off next purchase coupon redeemable on any new Carex body wash or bath cream
PIMS-SCA
Calculated response levels and provided a Fixed Fee solution to cover all coupon redemption costs from 0-100%
Highlight
A simple 50p off on pack campaign needed a fixed fee solution for a brand with limited promotional budgets.
Any extra expenditure could seriously impact future campaigns.
Mechanic
Drive trial of Fanta, Sprite & Dr Pepper in 10,000 Impulse stores.
Consumers text ‘YES’ with their DOB to the SMS code advertised on POS materials and received SMS containing unique 8-digit voucher code in seconds.
To claim a free bottle the consumer presented the message to the retailer for in-store pay point validation.
PIMS-SCA
Fixed Fee covered costs associated with ALL mobile redemptions, including responses to the initial text.
Highlight
200,000 drinks given away to nearly 100,000 consumers during 8 week campaign.
“We always strive to engage our consumers in an appropriate and exciting manner and this campaign has achieved exactly that” Ed Knight, Head of Communications at CCGB
Mechanic
Establish re-appraisal of the product and brand.
For one day only a coupon appeared in The Sun newspaper, offering readers a free Hovis Soft White loaf. Readers cut out the coupon and took it to any participating retailer to claim their free loaf.
PIMS-SCA
With a circulation of over 3.2million, Hovis was open to enormous financial exposure. PIMS-SCA provided total risk protection to remove all financial liability for Hovis.
Highlight
The campaign was a great success, achieving almost 3 times the anticipated response.
Mechanic
Promotion to drive awareness and trial of Kellogg’s innovative brands (Special K & Crunchy Nut variants, Coco Pops, Krave)
Consumers collect 3 unique codes
Directed to a promotional micro site to choose their cereal and claim their free product e-coupon
PIMS-SCA
E-Demption powered the e-coupon element of the activity
Fixed Fee covered the promotional set-up, risk protection, all coupon redemptions from 0-100%, back-end reporting on all coupon activity including coupon requests, prints and usage details
Highlight
Massive Grocery campaign with 20 million promotional Kellogg’s packs.
Mechanic
To increase product sales, consumers purchasing Energizer Australia’s new Schick Quattro Razor were offered the chance to win $250,000 through an Aussie Rule Football kicking contest.
Purchase details had to be registered online to enter a draw. One lucky contestant was selected at random to meet Aussie Rules star Jason Akermanis and try to kick an Aussie Rules football though a hole in a target from 20 yards to bag the cash.
PIMS-SCA
Supplied prize coverage to pay out if the kick was successful plus independent security to oversee the contest and verify the result.
Highlight
The finalist unfortunately kicked too high over the target but the brand had a great event to PR and continue the product awareness
Mechanic
Approximately 5m packs communicated the promotion which was also supported by consumer PR and National radio ad.
Consumers could win ceramic piggy banks instantly plus 20 finalists were drawn from entrants to win a VIP weekend in Amsterdam.
During this weekend 1 lucky finalist had 30 seconds to smash as many piggy banks as possible with 1 pig containing a cheque for £1 million and £100 for every pig smashed.
PIMS-SCA
Worked with the Promoter to assess and manage the prize risk for a fraction of the £1m prize value.
Highlight
Sales increased in every retailer versus the previous period with increases ranging from 18% -97%. Furthermore, 5 product lines received new listings that remained post promotion.
Huge prize created audience and media interest in this fun campaign.
Mechanic
Increase connection to the Boost Mobile network.
12 contestants won a trip to Ski Resort to play a qualifying game to go on & play for the $1million.
3 finalists from the consumer, sales rep and traders trade chose a prize envelope from the $1million Wall of Money live on Australia’s The Today Show.
PIMS-SCA
Supplied prize coverage the Money Bag mechanic and paid out to the winner.
Highlight
Lucky finalist’s envelope had winning message “Congratulations you’ve just Boosted yourself $1million”!
Mechanic
12 attributes of Devon were listed on packs of Ambrosia Custard products (ideal surfing waves, rolling countryside etc)
Participants put their top ten from the list in order of preference
If a participants top ten list matched the pre-determined winning list they won a £500,000 country cottage in Devon
PIMS-SCA
Provided coverage for the £500,000 prize as well as security for the selection of the winning list
Highlight
First on-pack promotion to increase sales
7 million promotional packs
Mechanic
Customers purchasing any TV in store in the 6 weeks prior to the start of the 2010 World Cup could register their purchase and receive a refund of their purchase price in the event that England won the tournament.
PIMS-SCA
Appointed a Handling House to process registrations (and refunds in the event of a win).
Provided financial risk protection for the campaign so that if England won then all TV refunds would be covered.
Highlight
England of course didn’t come close to winning but the promotion was a great opportunity to raise store awareness and engage consumers getting behind the national team.
Mechanic
Customers ordering items from selected online departments at www.Neckermann.com were able to make a prediction as to the number of goals scored in the Euro 2008 tournament.
At the close of the tournament, customers who had correctly predicted the number of goals scored could claim their money back on their purchases.
PIMS-SCA
Evaluated the risk and provided a Fixed Fee solution to cover the cost of more claims than had been anticipated and, more importantly, budgeted.
Highlight
Great promotion to tie into football fever and increase the value and volume of sales during the promotion period.
Mechanic
Increase sales and encourage brand switching.
Consumers making a $15+ purchase of Wild Turkey are given a scratch card for a chance to win.
Scratch to reveal a unique code. SMS code to see if you have won a $50 eftpos card.
PIMS-SCA
Provided total risk protection to cover all claims and associated handling costs.
Highlight
28,800 cards distributed with over $300k coverage.
Mechanic
A “Win with England” game card inserted into 24-packs.
Each game card featured England World Cup game, named player and stated cash value between £5 & £1,000 to be won if named player scored in designated game.
PIMS-SCA
Developed prize structure, calculated chances to win and allocated prize denominations to each featured player.
Provided the financial, risk, logistical & administrative management of the promotion including handling.
Highlight
Carlsberg wanted a promotion that would reflect the brand’s “Official Beer of England” status and motivate consumers to switch brands during this key lager consumption period.
Mechanic
Increase awareness and market penetration. Papa John’s consumers placing an order online can select a 50% off pizza offer as well as 50% off Amazon offer entitling them to a film rental credit with a value of £2.25.
PIMS-SCA
Covered all claims from 0–100% with a fixed fee.
Highlight
With uncertainty over the expected redemption levels Papa Johns could be assured that budgets were protected with a Fixed Fee from PIMS-SCA. Moreover they knew that in the event that redemptions were lower than expected they could take advantage of our up to 50% Campaign Rebate.
Mechanic
Encourage more frequent purchase.
The offer was communicated on-pack, online and in store, giving consumers the chance to win 10,000 iPods, 100 pairs of front row tickets to a gig, 10,000 £15 CD vouchers and 100,000 £5 music downloads. Customers opened promotional packs to see if they had instantly won an iPod. If they revealed a prize code they were directed online to enter their 6-digit code and claim their prize.
PIMS-SCA
Advised on the best method of risk protection for the promotion and provided our fixed fee risk solution to ensure the costs of all redemptions up to 100% were covered for a minimum fee.
Highlight
The promotion built loyalty with current Extra consumers
Mechanic
To make our Christmas mailing to our database more engaging and demonstrate what we do, recipients were invited to play our £25,000 Boxing Day 6 game.
Those who entered the contest simply had to predict the scorelines for 6 games to be played on the 26th of December 2019. Matching all 6 will win £25,000.
PIMS-SCA
Created a simple entry page where scores can be entered and updated by players until 22nd of December.
Arranged prize coverage so that in the event of a winner our balance sheet is fully protected.
Highlight
Open rates
Win results
Mechanic
Increase penetration and build on brand association with film.
Unique on-pack code entered online/Facebook to instantly reveal if a winner of prizes incl. holidays to Universal Orlando, movie premieres, private screenings, home entertainment systems and DVDs.
Promo packs offered 50p MONP coupon to be printed at home.
PIMS-SCA
Fixed Fee covered all associated coupon costs. PIMS-SCA Draw Server used to allocate prizes. E-Demption powered the 50p MONP coupon element – building microsite, coupon production, coupon process covering all associated redemption costs.
Highlight
8 million promotional packs across 6 ranges
£1m prize coverage provided
Potential £4m coupon exposure covered.
